Since its launch in 1980, the history of POCARI SWEAT has
ABOUT THE PROJECT
advanced alongside people’s challenges toward the future.
When you work hard, you sweat, lose ions, and get thirsty. As a
beverage developed to quickly replenish lost fluids, Pocari
Sweat has continued to stand by people pushing to move ahead.
And now, POCARI SWEAT is embarking on an unprecedented challenge.